Spin Master and Universal Products & Experiences have partnered up to officially announce Hellbreak, an all-new horror trading card game that’s set to drop this fall. developed alongside the Ghost Galaxy game design team, Hellbreak will include many iconic characters well known to fans of the horror genre.
A description of the game reads, “Hellbreak celebrates the world of horror in a fast, bloody, competitive and highly collectible TCG that is sure to enthrall and terrorize fans and players. The gameplay revolves around the idea of a ‘Monster Sandbox,’ an arena in which fan-favorite characters in horror history fight to the bitter end. Forged from the legacy of Universal Monsters where cinematic horror began, the initial card set will feature a stunning array of Universal Pictures’ characters that encompasses genre-defining classics, icons of horror’s late 20th century resurgence and visionaries who continue to shape fear for modern audiences.”
“Hellbreak brings together two of the hottest trends – horror and TCGs,” Spin Master Toys President Doug Wadleigh said in a statement. “With Universal Products & Experiences as our flagship partner, and other major studios soon to be announced, we’ve created an enticing property unlike anything the TCG category has even seen. Embracing cinematic storytelling in an immersive gameplay format, Hellbreak will grip players from their first pack to their hundredth, while also strengthening our presence in this high-growth category.”
RELATED: ‘Texas Chainsaw Massacre’ Set for TV Reboot at A24
Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences, added: “At a time when fans are craving deeper, more atmospheric experiences, Hellbreak allows us to deliver horror in a frightening new way. With the rise in popularity of trading card games, and how passionate horror fans are around the world, we saw an opportunity to extend the lore of horror to TCG, working with true masters of the craft, to create a genuinely elevated and chilling gameplay experience.”
“Hellbreak was designed to feel dangerous, cinematic, and endlessly replayable,” Christian T. Petersen, CEO of Ghost Galaxy and design lead on Hellbreak, also stated. “Every monster, mechanic, and aspect is built to create unforgettable and terrifying moments at the table — the kind players will be talking about long after the match ends.”
Hellbreak will be launching in Fall 2026. Additional details, such as more info about the game and which characters will be included, will be divulged in the coming months.
