NECA and Target Corporation have announced Haulathon, the first-of-its-kind global collectors event featuring the best in exclusive figures and never-before-seen collectibles from NECA, Kidrobot, Chia Pet, and more. This four-week one-of-a-kind global collaboration between NECA and Target Corporation begins March 18th and will be available at Target and Target.com within the US and internationally at Haulathon.com. New products will be available online every Friday at 8:00 am CST.
Haulathon product includes figures and merchandise featuring the Teenage Mutant Ninja Turtles, Back to the Future, Gargoyles, Hello Kitty, Elvira, Universal Monsters, Evil Dead, Bob Ross, Gremlins, and more. Haulathon will also feature the exclusive reveal of David Hasselhoff’s Malibu Dave clothing line. Even more collectibles and figures are available, including Haulathon Collectible Swag Sets and Kidrobot Phunnys featuring Mickey, Minnie, Kermit, and others.
Another Haulathon exclusive is signed variants by Howie Mandel for Gremlins, Cassandra Peterson for Elvira, Ru Paul for Chia Pet, and Kevin Eastman for Teenage Mutant Ninja Turtles. Only found in select packages scattered across the United States, these rare collectibles are the ultimate find for pop culture treasure hunters.
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Paired with the pop culture icons that helped inspire their creation, celebrities promoting the month-long Haulathon event include Kevin Eastman (co-creator of Teenage Mutant Ninja Turtles), Cassandra Peterson (Elvira), Howie Mandel (Gizmo from Gremlins), and Paul Fusco (Alf). Panel events featuring talent will be held weekly and streamed exclusively on Haulathon’s social media accounts and Haulathon.com.
This exclusive licensing partnership between NECA and Target Corporation is produced by Radical Share, a global digital marketing agency handling Haulathon’s social media, influencer, publicity, marketing, email, and eCommerce. In addition to NECA, Radical Share also represents global brands Kidrobot, Rubies, JEI, Costumes.com, and Denuo Novo.
The first-of-its-kind Haulathon four-week event begins March 18th and is available at Target and Target.com in the United States and internationally at Haulathon.com. New products are released online every Friday at 8:00 a.m. CST.
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